1.) 2010 FIFA World Cup South Africa(tm)
Aside from the fact that almost the whole world's population has--to some extent, an affinity towards this sport and the tournament, the World Cup only happens once in every four years. Hence, people are determined to savor each and every playing minute of the game, no matter what time zone they may be in, or even if they are not even represented in the game.
The sport of football, the celebrity athletes, the unbelievably large following, the old-fashioned essence of the game, the beautiful fans, every bit of this just adds to the World Cup's impossible to resist charm.
In the name of entertainment.
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